Most law firm websites cost $5,000 to build and bring in zero qualified case inquiries. We build websites that rank for high-value practice-area keywords, convert visitors into qualified intake calls, and stay compliant with bar advertising rules. Trusted by 38+ law firms across personal injury, family law, criminal defense, and immigration.
Someone searching for a personal injury lawyer just had an accident. Someone searching for a divorce attorney just had a hard conversation. Someone searching for criminal defense just got arrested. Their searches are urgent, emotional, and high-stakes — and they're scanning your website in 7 seconds for trust signals.
If your site doesn't immediately answer their unspoken questions, they call the next firm on Google. Every law firm website we build is engineered to answer those questions in the hero, the trust strip, and the intake form — before they have to ask.
Personal injury keywords cost $80-200 per click on Google Ads. If your site converts at 1%, you're paying $8,000-20,000 per case acquisition. Four reasons most law firm sites fail.
"We handle personal injury, family law, criminal defense, and bankruptcy" — all crammed into one services page. Google can't rank you for any specific practice area, and prospects can't find their specific need. Each practice area deserves its own optimized landing page with unique copy, FAQs, case results, and intake form.
Phrases like "best lawyer," "guaranteed result," or testimonials with case outcomes can trigger state bar disciplinary action. Most agency sites copy template language without checking your state's rules of professional conduct. We build with Texas bar, NY bar, California bar, and UK SRA compliance baked in.
10-field intake forms asking for date of incident, insurance carrier, injury severity — before the prospect even knows your firm. Industry-average abandonment is 78%. We use 3-step progressive intake forms that capture name + phone in step 1, then qualify with smart conditional logic.
People search for lawyers at 11pm after a DUI arrest. They search for divorce attorneys on Saturday morning. If your contact form goes to a Monday-morning inbox, they call the next firm. We integrate live chat, after-hours auto-responders, and Calendly that books emergency consults at any hour.
One SEO-optimized page per practice: PI, family, criminal, immigration, etc. Each ranks independently.
Name + phone first. Qualifying questions next. Insurance/incident details last. 60% completion vs 22% on long forms.
Bar-compliant verdict highlights. Settlement amount disclosure handled per state rules. Builds trust without violations.
Bar admissions, education, areas of focus, notable cases. Schema.org Person + Attorney markup. Each attorney = ranking page.
Mobile sticky bottom bar with phone + chat. Tracked via CallRail. After-hours fallback to answering service.
Aggregate review widget pulling from Google + Avvo + Justia. Star ratings shown per attorney. Auto-refresh weekly.
For PI firms in Texas, California, Florida, New York — Spanish-speaking case rates compete heavily. Full duplicate site with hreflang.
"Personal injury lawyer Houston," "DUI attorney Sugar Land," "Divorce lawyer The Heights" — programmatic neighborhood pages.
Holloway & Associates was ranking on Page 4 for "personal injury lawyer Houston" — a 9,500-search-volume head term. Estimated $80k/month in missed case inquiries. Their existing WordPress site had no practice-area pages, no intake form, and slow mobile load times.
We rebuilt: 6 practice-area pages, 12 attorney profiles with schema, a 3-step intake form, click-to-call sticky, Spanish-language duplicate site, and 12 Houston-neighborhood landing pages. Within 73 days, they ranked #2 nationally and #1 in three Houston neighborhoods.
Free 30-minute law firm audit. We'll review your current site, your practice-area structure, your intake flow, and outline what it would take to dominate your local market.
★★★★★ 38+ law firms ranking · Bar-compliant builds
