Home/Services/Local SEO
Map Pack + Google Business Profile

Local SEO That Puts You In The Map Pack — And Keeps You There.

Local SEO services engineered for Map Pack domination. We optimize your Google Business Profile, build citations across 80+ trusted directories, accelerate your review velocity, and rank you for "near me" searches across your service area. From Houston to London to Lagos, we've put 142 client locations into the top 3 of local search.

★★★★★142 Map Pack rankings live across 30 cities
1
Your Business★★★★★ 4.9
2
Competitor A★★★★☆ 4.2
3
Competitor B★★★★☆ 4.0
#1Map Pack
+84Calls/mo
The problem

Why most local businesses are invisible in Google.

Local search drives 76% of "near me" mobile users to visit a business within 24 hours. If you're not in the Map Pack, you're not in the conversation. Four reasons most local businesses fail to rank.

Unoptimized Google Business Profile

Wrong category. Missing service areas. No products listed. No posts in 6 months. Photos uploaded once at setup. Generic business description with no keywords. The single biggest local ranking factor — and 80% of businesses leave it half-complete.

Inconsistent NAP across the web

Your Name, Address, Phone listed differently on 30 different directories. Yelp says one phone, Yellow Pages another, your website a third. Google sees the inconsistency and downgrades your trust score. Fixing NAP across 50+ citations is the foundational local SEO work most agencies skip.

Reviews stuck at 4.2 or below

Local conversion rate doubles between a 4.2 and a 4.7 Google rating. Yet most businesses have no review velocity strategy — no automated post-appointment ask, no review-handling process, no responses to negative feedback. Reviews compound monthly when you systematize them.

Zero local content or schema

"About us" page, contact page, list of services. That's not local SEO. You need city-specific landing pages, neighborhood-targeted content, LocalBusiness schema markup, FAQ schema for Google's People Also Ask boxes, and review schema. Most websites have none of it.

The framework

Five levers that win the Map Pack.

Local SEO success comes from compounding five fundamentals. Master these — in this order — and Map Pack rankings follow within 60-90 days.

1

GBP Optimization

Categories, services, products, posts, photos, Q&A. Weekly posting cadence. Photos refreshed monthly.

2

Citations & NAP

50+ trusted directory listings with consistent Name/Address/Phone. Industry-specific citations prioritized.

3

Review velocity

Automated post-appointment ask. Response within 24h. Strategy for Google, Yelp, Facebook, industry sites.

4

Local content + schema

City-specific landing pages. Neighborhood content. LocalBusiness, Service, FAQ, Review schema markup.

5

Local link building

Chamber of commerce, local sponsorships, niche directories, local guest posts, city blog mentions.

What we do

Eight deliverables in every local SEO engagement.

📍

GBP audit + optimization

Categories, services, products, photos, Q&A, posts. Weekly maintenance going forward.

50+ citation cleanup

NAP consistency across BBB, Yelp, Yellow Pages, industry directories. Built and verified.

Review automation

Automated SMS/email post-service ask. Response templates. Negative review handling.

City landing pages

1,000+ word pages per service area with schema, FAQs, and neighborhood-specific content.

{}

Schema markup

LocalBusiness, Service, FAQ, Review, Organization schema. Validated via Rich Results Test.

🔗

Local link building

Chamber, sponsorships, niche directories, local guest posts. 5-10 high-quality links per month.

Rank tracking

Map Pack tracking by keyword + neighborhood + competitor. Weekly grids in BrightLocal or LocalFalcon.

📊

Monthly reports

Map Pack positions, GBP insights, review velocity, citation health, traffic + leads. PDF + dashboard.

The process

From audit to Map Pack #1 in 90 days.

01
Week 1

Audit

GBP, citations, reviews, local rankings, competitor analysis.

02
Week 2

Strategy

Keyword map, content plan, citation plan, link plan, KPIs.

03
Weeks 3-6

Foundation

GBP optimized. NAP cleaned. Schema deployed. City pages launched.

04
Weeks 7-12

Build

Citations + reviews + content + links compound weekly.

05
ongoing

Scale

Map Pack monitoring. Quarterly refresh. Geographic expansion.

Case study

From Page 4 to #1 in the Lagos Map Pack.

Lagos restaurant Map Pack ranking
Auberge Restaurant Group · Lagos

+1,200 reservations/mo from local search alone.

An 8-location Lagos restaurant group was invisible in local search. "Restaurants near me Lagos" returned competitors first. GBP profiles were unverified. Citations were inconsistent across 30+ directories. Reviews stuck at 4.1.

After 90 days: 8/8 locations in Map Pack top 3. NAP consistent across 50+ citations. Review average climbed to 4.8 with 600+ new reviews via automated ask. Online reservations up 1,200/month.

#1Map Pack
+1,200Reservations/mo
4.8★Avg rating
Read full study
Pricing

Local SEO retainers for serious local businesses.

Foundation

From
$800/mo
  • GBP optimization + weekly posts
  • 30 citation cleanup + builds
  • Review automation setup
  • 1 city page
  • Monthly reporting
Get started

Multi-Location

Custom
Let's talk
  • 5+ locations
  • Per-location GBP + citations
  • Bulk review management
  • Programmatic city pages
  • Dedicated strategist
Talk to us
FAQs

Common local SEO questions.

Most clients see Map Pack appearance within 60-90 days for low-to-medium competition keywords, and top-3 positions in 90-180 days. Highly competitive markets (NYC personal injury, London cosmetic dentistry) take 6-12 months. We give realistic forecasts at strategy phase.
On the Growth tier, yes — for local + long-tail keywords identified at the strategy phase. If we don't deliver Map Pack appearance within 90 days for those terms, we work for free until we do.
We handle GBP reinstatements as part of onboarding. Most suspensions are recoverable within 7-14 days with proper documentation. Some violations are permanent — we'll tell you upfront if your case is one of them.
Yes — Google, Yelp, Facebook, Trustpilot, BBB, plus industry-specific (Avvo for legal, Healthgrades for medical, ZocDoc for dental, TripAdvisor for hospitality). We monitor and respond on platforms you authorize.
Absolutely. Plumbers, electricians, lawyers, contractors all benefit. Service-area GBP profiles work without a public address. We build the structure to rank for "[service] near me" across your entire service radius.
Map Pack positions across target keywords (BrightLocal/LocalFalcon grids), GBP insights (calls, direction requests, website clicks), organic traffic from local search (GA4 segmented), reviews velocity, and conversion rate to leads. Reported monthly.
Ready to dominate local search?

Get into the Map Pack — and stay there.

Free 30-minute local SEO audit. We'll review your GBP, citations, reviews, and local rankings, then outline exactly what it would take to reach #1 in your service area.

★★★★★ 142 Map Pack rankings live · 90-day guarantee

👋 Hi, speak with Gloria ×