Quarterly intelligence reports for local-business owners and agency leaders. We crawl, analyze, and benchmark thousands of websites in your industry — then give you the numbers your competitors don't have.
The biggest shift since mobile-first: how Answer Engine Optimization (AEO), AI Overviews, and zero-click results are redistributing organic traffic across every industry.
We tracked 3,200 local-business websites across four countries from January through November 2026. The findings: organic clicks are down across the board — but the gap between businesses that adapted to AEO and those that didn't is now 10×. Here's the data, the playbook, and exactly what to do before Q1.
Pick your industry to see the live benchmarks from our 2026 dataset. Bottom quartile, median, and top quartile across performance, conversion, and SEO.
Each industry has a different baseline. Click below to see how the median site in that vertical performs across three core metrics.
Eleven reports across 12 industries and four countries. Free to read. New report every quarter.
3,200-site dataset showing how AI Overviews redistributed organic clicks. Includes AEO checklist + schema priority list for 2027.
Conversion benchmarks by practice area, intake form drop-off rates, schema deployment rates across 420 firms.
"Dentist near me" SERP analysis, GBP optimization scores, online booking adoption across 380 practices.
RealEstateListing schema adoption, MLS feed integration patterns, neighborhood-page SEO across 290 brokerages.
Mobile reservation conversion rates, OpenTable vs native widget benchmarks, menu-page UX patterns from 510 restaurants.
OTA dependence, direct-booking conversion rates, rate-parity strategies across 280 boutique hotels and resorts.
Core Web Vitals across plumbers, electricians, roofers, contractors. Quote-form conversion benchmarks.
Lead-magnet opt-in rates, application-to-pay conversion, cohort vs evergreen funnels across 240 coaches.
LCP impact on cart conversion, checkout abandonment by load-time bucket, image optimization patterns from 460 stores.
WCAG 2.2 compliance across clinics, HIPAA-aware contact patterns, doctor-profile schema adoption from 320 sites.
The full year-in-review across 12 industries and four countries. 8,400 sites, 14 metrics, the most comprehensive Pulse to date.
No vendor partnerships, no paid data, no shortcuts. Every Pulse report follows the same three-step methodology.
We build a sample frame from local-business directories, Google Business Profile, and industry associations across the USA, UK, Canada, and Nigeria. Each report draws 250–800 sites depending on industry size. We crawl every site through a real headless Chrome instance — no shortcuts, no scraped third-party data.
Every site runs through a 14-point check: Lighthouse Performance, Accessibility, Best Practices, SEO; Core Web Vitals (LCP, CLS, INP); on-page audit (schema, meta, alt-text, headings); and a conversion proxy (CTA presence, form complexity, trust signals). We anonymize, aggregate, and publish quartile distributions only.
New industry-specific report every quarter, plus an annual State of Web Performance report each January. Sites we crawled previously get re-crawled so we can track YoY trends. All raw aggregated data is available on request to academic researchers and journalists.
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