Booking.com takes 15-25% commission on every reservation. Expedia takes 18-25%. That's $30,000-60,000 per year leaving your business on a $200k revenue hotel — money you keep when guests book directly. We build hotel websites that convert OTA browsers into direct bookers, with integrated booking engines, immersive virtual tours, and conversion-optimized room pages that beat OTAs at their own game.
A traveler planning a 3-night getaway has 7 tabs open: Booking.com, Expedia, your direct site, two competitor hotels, TripAdvisor, and Instagram. They're comparing prices, scrolling photos, reading reviews, and deciding where to book. Your direct site has 60 seconds to make them choose you over the OTA — and convince them booking direct is worth it.
That's a winnable game. Show them the room they're imagining, beat the OTA price by 5-10%, throw in a perk (early check-in, breakfast, late checkout), and make booking on your site faster than fighting Booking.com's interface. We build hotel sites engineered to win that comparison.
Booking.com and Expedia control the search. But the hotels that build a real direct-booking strategy claw back 30-50% of their bookings — saving six figures annually in commissions.
Many independent hotels get 70-80% of bookings via OTAs and pay $50-200k/year in commission. The OTA controls your customer relationship, your repeat booking, your brand. We build the direct-booking infrastructure that breaks this dependency over 12-18 months.
If your direct rate isn't 5-15% lower than the OTA OR doesn't include a meaningful perk (breakfast, parking, early check-in), guests won't bother booking direct. Most hotel sites either hide their direct-rate advantage or don't have one. We engineer a direct-booking value proposition into the homepage hero.
Some booking engines (especially older ones) load in 6-10 seconds, look like 2015, and feel slower than Booking.com's polished interface. Guests bounce. We integrate modern booking engines (Cloudbeds, SiteMinder, Mews, Profitroom) with proper styling that matches your brand.
Hotel guests buy with their eyes. A 4-photo room gallery with stock-looking photos can't compete with a Booking.com listing showing 30+ photos. We build room pages with virtual Matterport tours, video walkthroughs, and photo galleries with 15-25 high-quality shots per room.
Cloudbeds, SiteMinder, Mews, Profitroom, Hotelogix, Little Hotelier. Branded styling, mobile-optimized.
Per-room-type pages with photos, amenities, sleeping configs, square footage. Each ranks separately.
Matterport 3D tours, drone footage, 360° room views. Embedded with lazy loading.
"Best rate guaranteed" badges. Free breakfast/parking/upgrade for direct bookings prominently displayed.
EN/ES/FR/DE/ZH support. Hreflang properly implemented. Currency converter integrated.
Stay-3-nights, romantic getaway, business traveler bundles. Time-limited offers with urgency framing.
TripAdvisor, Booking.com, Google reviews aggregated. Recent reviews prominent. Star rating schema.
Hotel-area guides ("Things to do near [hotel]") rank for local tourism searches and showcase your concierge value.
Free 30-minute hotel audit. We'll review your direct-booking flow, your booking engine setup, your SEO, and outline what it would take to shift 30-50% of OTA bookings to direct over 12 months.
★★★★★ Cloudbeds + SiteMinder + Mews experts
