Every 1-second delay in mobile load time drops conversions by 7-12% and Google quality score with it. We optimize WordPress, Shopify, and custom sites to pass Core Web Vitals — LCP under 2.5s, INP under 200ms, CLS under 0.1. Faster sites rank higher, convert better, and cost less to advertise.
75% of WordPress sites and 60% of Shopify stores fail at least one Core Web Vital. Four reasons we see most often.
Avada, Divi, X Theme — all popular, all bloated. They ship 200+ KB of unused CSS, multiple jQuery versions, and render-blocking scripts. Even with WP Rocket, they can't pass CWV. Sometimes the only fix is migration to a lightweight theme like Bricks or Hello Elementor.
10MB JPEG uploaded as the hero. PNG screenshots used instead of compressed AVIF. No responsive srcset. No lazy loading. Images are the #1 LCP killer on most sites — and the easiest 60-second fix once you know what to do.
Shared hosting at $5/mo is the silent ranking killer. TTFB of 1500-3000ms before your site even starts rendering. We move sites to managed hosting (Cloudways, Kinsta, Rocket.net) and immediately drop TTFB to under 200ms.
50 plugins, 40 stylesheets, 20 third-party scripts. All loading synchronously before the browser can paint. A proper critical-CSS pass plus deferred non-critical JS often takes a 4-second LCP down to under 1.5s with no design changes.
We work top-down: hosting first (TTFB), then caching, then images, then code, then rendering. Each layer compounds.
Migrate to Cloudways/Kinsta. Cloudflare APO. TTFB <200ms target.
WP Rocket page cache + object cache + edge cache. Server-side stack tuned.
ShortPixel AVIF/WebP, lazy load, explicit width/height, responsive srcset.
Minify, defer non-critical JS, remove unused CSS, critical-CSS inline.
Preload key resources, eliminate layout shift, optimize web fonts.
Move from shared/budget hosts to Cloudways/Kinsta/Rocket.net. Zero downtime.
WP Rocket + Redis Object Cache + Cloudflare APO. All three layers configured.
ShortPixel auto-AVIF/WebP. All existing images bulk-optimized. Lazy load enabled.
Critical CSS inlined, non-critical deferred. Unused CSS removed. JS modules audited.
Every plugin profiled for performance impact. Bloat removed.
Cloudflare APO, Argo Smart Routing, image optimization, WAF rules.
Explicit width/height on all images. Reserved space for ads/embeds. CLS <0.05.
Cloudflare RUM + Search Console CWV report. Real user metrics tracked.
PageSpeed Insights + WebPageTest + Chrome DevTools. Baseline metrics.
Migrate hosting if needed. Cloudflare + APO live.
WP Rocket configured. ShortPixel bulk-optimized. Lazy load deployed.
Critical CSS, JS deferral, plugin cleanup, CLS fixes.
Re-test, monitor field data, deliver final report.
A Houston law firm's Avada-based WordPress site was loading at 4.8 seconds on mobile. Lighthouse score: 30. Failing all three Core Web Vitals. We migrated them to a Bricks-based rebuild on Cloudways with WP Rocket + Cloudflare APO + ShortPixel.
Result: 1.2-second LCP on mobile, Lighthouse score 96, all CWV in green. Conversion rate climbed 40% from speed alone — same content, faster delivery.
Free 30-minute speed audit. We'll test your site, identify the biggest wins, and outline what it would take to pass all three Core Web Vitals.
★★★★★ CWV-pass guarantee or refund
