92% of homebuyers start their search online — but they don't start on Realtor.com or Zillow. They start with a Google search for "homes for sale [neighborhood]" or "[neighborhood] realtor." We build realtor websites that rank for those searches, integrate seamlessly with IDX/MLS, and capture buyer leads with neighborhood-specific landing pages and listing-alert automation.
A buyer scrolling Zillow at 11pm has saved 14 listings. They're tired of generic agent profiles claiming "20 years experience." They want neighborhood expertise, market data, and a real human who knows their school district. A seller wants to know what their home is worth — fast.
Your website has to answer "why you, not the 12 other agents in this ZIP code" in seven seconds. Generic templates from Placester or Real Geeks can't do that. We build sites that demonstrate hyper-local expertise from the hero down.
The average realtor pays $200-500/month for an IDX-enabled website that converts at under 1%. Four reasons most realtor sites fail to compete with Zillow and Realtor.com.
Every agent in your market uses the same template with their face swapped in. Google can't differentiate your site from 200 other realtors using the identical theme. Custom design with neighborhood-specific content is the only way to escape the template trap.
Most IDX widgets load 3-8 seconds, kill mobile speed, and scroll within an iframe. Users bounce. We integrate IDX (Showcase IDX, IDX Broker, Realtyna) with proper lazy loading, server-side rendering for SEO, and native-feeling mobile UX.
"About me" and "search listings" doesn't rank. Buyers Google "[neighborhood] schools," "[neighborhood] crime rate," "[neighborhood] best restaurants." Each major neighborhood in your service area should have its own content-rich page that ranks and captures buyer leads at the research phase.
A buyer who registered for listing alerts is 5× more likely to convert than a one-time visitor. Yet most realtor sites have a "save search" buried in step 3 of a 5-field form. We build one-click listing alerts that capture email + criteria in 8 seconds.
Showcase IDX, IDX Broker, Realtyna, or RETS feed. Lazy-loaded, mobile-optimized, schema-tagged.
1,500-word pages per neighborhood. Schools, demographics, crime, market trends, current listings embedded.
"What's my home worth?" lead-capture tool. Auto-emails seller report. Top-3 lead source for most realtors.
One-click signup. Daily/weekly digest of new listings matching criteria. Drip nurture sequence.
RealEstateAgent schema. Recent sales. Specializations. License numbers. Per-agent SEO ranking.
Matterport, Cupix, or YouTube tour embeds. Mobile-first viewer. Lead capture at the end of tour.
72% of buyers search on phones. We design for thumb-zone tap targets, fast scrolling, easy contact.
Auto-generated monthly market reports per neighborhood. Email-gated. Builds list + ranks for "[area] market report."
A 4-agent Miami brokerage was losing buyer leads to Zillow. Their Placester template didn't rank for any Miami neighborhood. Their IDX feed loaded in 8 seconds. Their "contact us" form converted at 0.4%.
We rebuilt: 12 neighborhood pages (Brickell, South Beach, Coconut Grove, Wynwood, etc.), home value calculator, one-click listing alerts, Matterport integration, agent schema. Within 90 days, organic traffic up 240%, buyer leads up 186%, agents booked 6 weeks out.
Free 30-minute realtor audit. We'll review your current site, your IDX setup, your neighborhood content, and outline what it would take to rank #1 for the searches that actually convert.
★★★★★ MLS-approved builds · Custom-coded for ranking
