Plug in your traffic, customer value, and current performance. Our engine compares your numbers against 2026 industry benchmarks and projects 12-month additional revenue from a properly built, conversion-optimized site.
Six inputs. The projection card on the right updates live, including a 12-month revenue chart and your monthly opportunity cost.
If you have no website yet, enter 0. We'll project from industry benchmarks.
Industry default: $1,500
Projections use 2026 industry benchmarks and conservative uplift assumptions. Actual results vary by execution.
These are the numbers our engine compares your site against. Sourced from WordStream, Unbounce, Forrester, and our own 100+ client dataset.
No magic. No marketing fluff. Here's the exact engine behind every number you see.
We pull conversion-rate medians from WordStream's 2025 industry report, Unbounce's Conversion Benchmark Report, and our own 100+ client dataset across the USA, UK, Canada, and Nigeria. Your projected post-launch CR is conservatively set to your industry's median — never the top quartile, even though good agencies hit it routinely.
Our uplift assumptions come from real client data: ~70% CR improvement on rebuilds of sites 5+ years old, ~40% on recent-but-underperforming builds, ~25% on optimization of modern sites. These are below averages reported by Forrester (which cites 80–200% on full UX overhauls) — we under-promise to over-deliver.
We assume +30% organic traffic growth over 12 months from baseline SEO setup (proper schema, sitemap, technical SEO, Core Web Vitals). This is the median 12-month organic growth observed across our local-business clients in 2024–2025. The traffic curve ramps linearly from launch month onward — no hockey-stick fantasy.
Conservative. Our uplift assumptions sit below what Forrester, Adobe, and Nielsen Norman Group publish for UX-overhaul case studies. Forrester's data shows full UX redesigns deliver 80–200% conversion improvement; we model 25–70% depending on your starting point. Top-quartile clients of ours often beat the projection by 2× — but we'd rather under-promise and over-deliver.
Then you're in the lucky minority — and the calculator's "Modern, Just Optimizing" path applies. We project a conservative 25% additional uplift from technical SEO, schema deployment, page speed gains, and conversion micro-improvements. The dollar uplift is smaller in percentage terms but compounds because high-converting sites drive higher-value traffic.
Conversion rate × visitors × customer value = revenue. More visitors at the same CR means more revenue. The calculator is multiplicative — a 10× traffic increase produces a 10× revenue increase, all else equal. But traffic without conversion optimization is wasted spend, which is exactly the trap most local businesses fall into when they pour money into Google Ads without first fixing the site they're driving traffic to.
Year-1 additional revenue divided by your website investment. A multiple of 5× means every $1 you invest in the rebuild returns $5 in tracked Year-1 revenue. We use an industry-typical website cost based on your project type from our Cost Calculator data. If your actual quote is lower, your real ROI is higher than displayed.
Your projected monthly uplift, restated as the revenue you forfeit every 30 days the project doesn't start. A 3-month delay on a $5,000/month uplift is $15,000 in revenue your competitors are happy to absorb. The longer the delay, the bigger the gap competitors open.
Yes. The traffic-growth curve ramps linearly over 12 months — month 1 sees roughly 2.5% additional traffic, month 12 sees the full 30%. Real organic SEO follows roughly this shape: foundation work in months 1–3, indexation gains in months 3–6, ranking improvements in months 6–12. No "instant rankings" promises — that's how black-hat agencies lose your domain to Google penalties.
We'll email you a PDF with this exact projection plus a strategy roadmap. Free, no obligation, in your inbox within 4 business hours.
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